I recently had dialogue with a long standing client that really made
me think. In short, the client compared our quality and value to that
of a “stack ‘em deep and sell ‘em cheap” web templating company.
“Why does your work cost 2 to 3 times more than these other guys?”
We took a good hard look at this question. Why does it cost more?
Here is our conclusion.
WE are custom THEY are not.
——————————–
Meaning: What you get is one of a kind. No knock offs here. If you want
a Coach purse you go to a Coach store – You don’t purchase your “Coach”
bag from a street vendor!
WE don’t outsource to India or the like THEY often times do.
—————————————————————
We don’t outsource overseas. That is a commitment we made a long time
ago to help America grow and not other countries.
WE don’t use templates THEY do.
————————————
We don’t use clipart. We don’t use templates. We are not saying these are
bad things. They may be very well suited for certain clients – just not ours.
Look at it this way. You need to buy new kicks for your basketball team.
You need sneakers that are great – not just good. They need to have the
right amount of support. They need to have been tested. They need to be
built with the latest technology. They need to last. They even need to have
a style of their own, one that matches the team.
Do you go to the Nike store or Wal-Mart?
Our clients go to Nike. They choose custom built, tested, built to last, and
one of a kind products for their needs.
Others, on the other hand, have the option to choose Wal-Mart. They choose
the cheaper route. The generic, just like everybody else, velcro straps instead
of laces kiddy shoes. They may work for a game or two – But THEY don’t last.
What are You Worth? Accessing Your Value.
I recently had dialogue with a long standing client that really made
me think. In short, the client compared our quality and value to that
of a “stack ‘em deep and sell ‘em cheap” web templating company.
“Why does your work cost 2 to 3 times more than these other guys?”
We took a good hard look at this question. Why does it cost more?
Here is our conclusion.
WE are custom THEY are not.
——————————–
Meaning: What you get is one of a kind. No knock offs here. If you want
a Coach purse you go to a Coach store – You don’t purchase your “Coach”
bag from a street vendor!
WE don’t outsource to India or the like THEY often times do.
—————————————————————
We don’t outsource overseas. That is a commitment we made a long time
ago to help America grow and not other countries.
WE don’t use templates THEY do.
————————————
We don’t use clipart. We don’t use templates. We are not saying these are
bad things. They may be very well suited for certain clients – just not ours.
Here’s proof:
Look at it this way. You need to bye new kicks for your basketball team.
You need sneakers that are great – not just good. They need to have th
right amount of support. They need to have been tested. They need to be
built with the latest technology. They need to last. They even need to have
a style of their own, one that matches the team.
Do you go to the Nike store or Wal-Mart?
Our clients go to Nike. They choose custom built, tested, built to last, and
one of a kind products for their needs.
Others, on the other hand, have the option to choose Wal-Mart. They choose
the cheaper route. The generic, just like everybody else, velcro straps instead
of laces kiddy shoes. They may work for a game or to – But THEY don’t last.
Filed under: News @ Inthooz by chris
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