When designing a website you must think about and define many different elements prior to arriving at a solution. Here are 5 easy ways to ensure your on-line success:

1. Understand your traffic.

Knowing the amount of daily or monthly traffic is not enough. Use a sophisticated set of analytic tools that will provide you with detailed information about your users. Where are they from? How did they get there?

2. Clean and intuitive home page design.

Make sure your site design, especially the homepage, very straight-forward for all users. Don’t make them think – Do it for them!

3. Have a clear call to action.

What do you want your users the see when they arrive? Where do you want them to go? What do you want to teach them? Having a clear definition for what you want your users to accomplish upon arrival to your site is crucial.

4. Have relevant content.

Having relative and fresh content on your site will enable users to come back. A site that has stagnant content will become dormant. For your site to be useful you have to engage the user. On the web, engagement starts with content.

5. Have a clear path for users to travel.

If you have a promotion, an on-line store, or content you want the user to get to quickly design a path that is user friendly for them to travel.

Filed under: Be Seen, Be Heard by chris
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